MA'AN Development Center Hands Over Al-Hafeed Company's New Visual Identity

MA'AN Development Center held a handover event for the visual identity redesign project of Al-Hafeed Company, one of the beneficiaries of the Employment for All (E4A) project, funded by the Swiss Agency for Development and Cooperation (SDC), under Component 1 of the project, which focuses on supporting private sector companies and local market development.

The event featured a detailed presentation of the rebuilt visual identity, including a redesigned logo and all associated visual elements, covering product packaging, delivery vehicles, and mobile refrigerators, in addition to an 18-meter mobile exhibition unit, tailored to reflect Al-Hafeed's dairy and cheese product line, as well as the company's vision and its commitment to delivering high-quality products to its customers.

This support reflects the Employment for All project's commitment to strengthening the competitiveness of local companies. The new visual identity is expected to help Al-Hafeed access new markets and expand the reach of its products on a wider scale, with the resulting expansion projected to create no less than 10 direct and indirect job opportunities.

This achievement adds to a growing list of successes achieved by the Employment for All project in supporting the Palestinian private sector and enabling local companies to grow and compete, in line with the project's broader goals of creating sustainable employment opportunities and driving inclusive economic development.